Gurcharan Das on 3 Aims of Life
This box set comprises the complete trilogy on life's goals by bestselling author and thought leader Gurcharan Das: India Unbound, on artha, material well-being; The Difficulty of Being Good, on dharma, moral well-being; and Kama: The Riddle of Desire, on kama, pleasure. In his magnificent prose, Das argues how dharma is duty to another, kama is duty to oneself, and artha determines the ground on which one stands. As you keep the three aims of life in view, the books in this set will help you find your path through the challenges and answer timeless questions.
About Me
Gurcharan Das is an author and former CEO of Procter & Gamble India. He is the author of a much acclaimed trilogy based on the classical Indian ideal of life's goals. India Unbound was the first, on artha, 'material well-being' — the Guardian called it 'a quiet earthquake' – is available in 19 languages and filmed by the BBC.
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Recent Columns
30 April, 2022
Toolkit for the Indian reformer: The farm laws fiasco offers 7 lessons on how to reform in a democracy
Prime Minister Narendra Modi stunned the nation on November 19 when he revoked three farm laws that had led to sustained protests during the past year. A government at the zenith of power, with a strong majority, had listened to the people. It was a victory for India’s democracy. But it was a defeat for the farmer, crushing his hopes of freedom from trader cartels, state functionaries and a peasant’s life. How does one reconcile a victory for democracy with the defeat of the economy? What does this mean for the future of reforms? There are seven sobering lessons from this fiasco. Together, they form a toolkit for the future reformer.
11 April, 2022
AI: Branding & billion dollars
Good news is so rare that one cherishes every sparkling droplet of it. On Friday afternoon, the ‘ghar wapsi’ of Air India was one such news – for the Tatas, for the Modi government, for the tax-paying Indian citizen, for air travellers, and for India’s reform programme.
