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Gurcharan Das on the 3 Aims of Life

This box set comprises the complete trilogy on life's goals by bestselling author and thought leader Gurcharan Das: India Unbound, on artha, material well-being The Difficulty of Being Good, on dharma, moral well-being and Kama: The Riddle of Desire, on kama, pleasure. In his magnificent prose, Das argues how dharma is duty to another, kama is duty to oneself, and artha determines the ground on which one stands. As you keep the three aims of life in view, the books in this set will help you find your path through the challenges and answer timeless questions.

About Me

Gurcharan Das is an author and former CEO of Procter and Gamble India. He is the author of a much acclaimed trilogy based on the classical Indian ideal of life's goals. India Unbound was the first, on artha, 'material well-being' — the Guardian called it 'a quiet earthquake' – is available in 19 languages and filmed by the BBC.

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Appeared On:
Decolonisation? Yes. Let’s reform our police
22, September, 2022

Decolonisation? Yes. Let’s reform our police

The police is often in the news, and more than often for the wrong reasons. Our periodic outrage revives the debate on police reform. But we forget that yesterday, September 22, was the 16th…

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private success and public failure
24, August, 2022

A story of private success and public failure: Unless it fixes its institutions, India will not become a developed nation in 25 years

In April 2011, I was invited by the Arab Spring movement to present the India Model for Egypt’s future. They asked me three questions: How did…

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