“Something tremendous is happening in India, and Das, with his keen eye and often elegant prose, has his finger firmly on the pulse of the transformation.”

The New York Times

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Tatas will have to infuse substantial equity and run two brands to optimise the Air India acquisition

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In the past few weeks, a series of disquieting events have raised the question of trust between government and business. It brought back unhappy memories of the License Raj. Some think that getting government and business to trust each other is hopeless, like getting a pig to sing. ‘It wastes your time and annoys the pig,’ said Mark Twain. Others are wary of crony capitalism, a too cosy rel...


The Victory Project | Discussion | Gurcharan Das

EDi Talk by Gurcharan Das: Dead Mice Build Wealth

HIS LATEST BOOK :

KAMA: THE RIDDLE OF DESIRE

KAMA: THE RIDDLE OF DESIRE

India is the only civilization to elevate kama—desire and pleasure—to a goal of life. Kama is both a cosmic and human energy, animating life and holding it in place.

Gurcharan Das weaves a compelling narrative filled with philosophical, historical and literary ideas in the third volume of his trilogy on life's goals—India Unbound was the first, on artha, 'material well-being'; The Difficulty of Being Good was the second on dharma, 'moral well-being'. Here, in his magnificent prose, he examines how to cherish desire in order to live a rich, flourishing life, arguing that if dharma is a duty to another, kama is a duty to oneself.

This fascinating account of love and desire sheds new light on love, marriage, family, adultery, and jealousy as it wrestles with questions such as these: How to nurture desire without harming others or oneself? Are the erotic and the ascetic two aspects of our same human nature? What is the relationship between romantic love and bhakti, the love of god? Desire is a lack of something and once fulfilled, it declines inevitably: how do we prepare for the day when it disappears and turns bitter?

Gurcharan Das shows that kama is a product of culture and its history is the struggle between kama pessimists and optimists. The yogis and renouncers regarded kama as an enemy of their spiritual project. Opposed to them were kama optimists, who flowered in the courtly culture in the first millennium CE, especially in the classical Gupta Age, culminating in Sanskrit love poetry and the Kamasutra. In the clash between the two emerged kama realists, who offered a compromise in the dharma texts by confining sex to marriage. Ultimately, this ground-breaking narrative leaves us with puzzles and enigmas that reveal the riddle of kama.

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Gurcharan Das on his trilogy on life and why he wrote KAMA : The Riddle Of Desire

Gurcharan Das - Writer of Year Award 2018

Gurcharan Das’ Acceptance Speech at the GQ Writer of the Year Award 2018