Gurcharan Das is an author and former CEO of Procter & Gamble India. He is the author of a much acclaimed trilogy
based on the classical Indian ideal of life's goals. India Unbound was the first, on artha, 'material well-being' — the
Guardian called it 'a quiet earthquake' – is available in 19 languages and filmed by the BBC. The second, The Difficulty of
Being Good, on dharma or 'moral well-being', is a contemporary meditation on the epic, Mahabharata, and 'one of the
best things I've read about the contribution of great literature to ethical thought,' according to the philosopher, Martha
Nussbaum. Kama: The Riddle of Desire is on the third goal and 'not just about sex or desire, and not even pleasure more
broadly conceived, but love in its deepest and richest sense', says the Indologist, Wendy Doniger.
Gurcharan Das studied philosophy at Harvard University and later attended Harvard Business School (AMP) where he is featured in three case studies. After heading Procter & Gamble India and South East Asia, he became Managing Director, Procter & Gamble Worldwide (Strategic Planning). At 50, he took early retirement to become a full-time writer. He writes a regular column for the Times of India and five Indian language papers, and contributes to Financial Times, Wall Street Journal, Foreign Affairs, and the New York Times. He is a speaker to some of the world's largest corporations. His other books include India Grows at Night: A liberal case for a strong state, which was on the FT's best books for 2013. He is also the author of a novel, A Fine Family, a book of essays, The Elephant Paradigm, and an anthology, Three Plays, consisting of Larins Sahib, a prize-winning play about the British in India, which has been presented at the Edinburgh Festival; Mira, which was produced off-Broadway to critical acclaim from New York critics; and 9 Jakhoo Hill which has been performed in major Indian cities. He is presently editing for Penguin The Story of Indian Business in 15 volumes and lives in Delhi with his wife.
In Lyollpur, 1945
The Washington Post, 1959
Student of philosophy, age 18
The Times of India, 1968
New York, 1970
Mumbai 1980, age 37
With Bunu and the boys, Kim Kanishka and Puru Pulakesin
A novel about three generations a Punjabi family, 1991
Jor Bagh, New Delhi, 1995
Laxman’s caricature which initially accompanied the column
Published 2000. Looking sceptical in a BBC interview.
for high attainments in liberal scholarship
Explaining a moral dilemma
when the government sleeps
on the third aim of life